3 out of 4
visitors pick up brochures
4 out of 5
Non-residents pick up
7 out of 10
Leisure travelers become aware of businesses because of a brochure display
Source: Center for Marketing Technology 2010 Survey
Myrtle Beach ° Socastee ° Garden City ° Murrells Inlet ° Georgetown ° Litchfield Pawleys Island
Conway ° Dillon ° Marion ° North Myrtle Beach ° Little River ° Loris
Calabash, NC ° Sunset Beach, NC ° Ocean Isle, NC ° Holden Beach, NC ° Shallotte, NC
All visitors centers bordering South Carolina
The International Association of Professional Brochure Distributor's research shows that brochures are the most
frequently used source of information during trip planning. Source: Patrick Tierney, a PH.D in Recreation
Resources with a concentration in Tourism Marketing.
Additionally, the influence of a brochure does not end immediately after collection. Over one half of the
respondents stated that they were very likely to purchase something or visit a destination shown on a brochure in
the next six months.
1607 Executive Ave • Myrtle Beach, South Carolina 29577
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