3 out of 4
visitors pick up brochures
4 out of 5
Non-residents pick up
7 out of 10
Leisure travelers become aware of businesses because of a brochure display
Source: Center for Marketing Technology 2010 Survey
The International Association of Professional Brochure Distributor's research shows that brochures are the most
frequently used source of information during trip planning. Source: Patrick Tierney, a PH.D in Recreation
Resources with a concentration in Tourism Marketing.
Additionally, the influence of a brochure does not end immediately after collection. Over one half of the
respondents stated that they were very likely to purchase something or visit a destination shown on a brochure in
the next six months.
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All visitors centers bordering South Carolina
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